There are multiple factors that affect a website’s rankings; off-page SEO is one of them. For those who don’t understand this term, off-page SEO means building backlinks and social signals pointing back to your content in order to tell search engines about its authenticity. The more the links and social signals, the higher are the chances of Google ranking that particular page higher than others.
If you are active in search engine optimisation Singapore, you need to pay a lot of attention to off page SEO. It’s the only way through which Google and other search engines determine the demand of any content. So, now the real question is how does it affect search engine rankings. Well, the concept is very simple. As you build links and social signals pointing back to your website, its rankings grow. The only thing you need to keep in mind here is the relevance of those links. You cannot get link from an entertainment website if your content is about healthcare. Even if you get a link like this, it will hardly have any impact on your website’s rankings. So, keep in mind the relevance of the links you are building and you’ll never have to worry about search rankings anymore.