Xponential Fitness Partners with Los Angeles Rams to Promote Health and Fitness


In an exclusive and thrilling development, Xponential Fitness, a leading global franchisor of boutique fitness brands, has announced a groundbreaking partnership with the Los Angeles Rams. As the NFL team’s Proud Fitness Partner, Xponential Fitness aims to inspire fans and fitness enthusiasts to embrace a healthier lifestyle through its diverse portfolio of premium fitness concepts.

Xponential Fitness boasts an impressive array of renowned fitness brands, including Club Pilates, Pure Barre, CycleBar, StretchLab, Rumble Boxing, BFT, YogaSix, Row House, STRIDE Fitness, and AKT. This partnership presents a thrilling and unique opportunity for Rams fans to experience innovative, inclusive, and accessible fitness options while supporting their beloved team.

Danyal Ali, Chief Marketing Technology Officer of Xponential Fitness, expressed immense pride in joining forces with the Los Angeles Rams. He emphasized that the partnership goes beyond fitness and sports, focusing on creating a vibrant community that celebrates health, entertainment, and togetherness. By introducing Rams fans to Xponential Fitness’ best-in-class fitness experiences, the collaboration aims to empower individuals to lead healthier lives.

The partnership between Xponential Fitness and the Los Angeles Rams extends beyond enhancing the fan experience. The two entities will collaborate across the greater Los Angeles community, making a significant and meaningful impact. Jennifer Prince, the Rams Chief Commercial Officer, welcomed Xponential Fitness to the Rams family, highlighting their shared dedication to providing accessible and innovative fitness options. Together, they aim to create memorable and impactful experiences for fitness lovers and Rams fans alike.

As part of this exciting partnership, Xponential Fitness and the LA Rams will introduce a captivating content series featuring workouts hosted at various Xponential brands, led by members of the Rams Cheerleaders. This engaging content will showcase the diverse fitness offerings available through Xponential Fitness’ family of brands. Additionally, Xponential Fitness will have a prominent presence at SoFi Stadium on Rams game days, with digital signage showcasing their commitment to fitness and well-being.

Xponential Fitness, Inc. is the most prominent global franchisor of boutique fitness brands, aiming to make boutique fitness accessible to everyone. Through their diversified platform of ten brands spanning various verticals, including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training, and yoga, Xponential Fitness offers energetic, accessible, and personalized workout experiences led by highly qualified instructors. With a presence in 49 U.S. states, Canada, and 19 additional countries through master franchise or international expansion agreements, Xponential Fitness continues to expand its reach and impact.

The Los Angeles Rams, as Super Bowl LVI Champions and one of the oldest franchises in the National Football League, have a rich history and a commitment to being a valuable civic partner in the greater Los Angeles area. The partnership with Xponential Fitness aligns perfectly with its mission to inspire and unite fans through shared health, fitness, and community engagement values.

As Xponential Fitness and the Los Angeles Rams unite, fans can look forward to a stimulating blend of fitness, entertainment, and team spirit. This partnership promises to be a game-changer, encouraging individuals to prioritize their health and well-being while celebrating their love for the Los Angeles Rams.

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